SEO that comes built-in.

SEO isn't a plugin you add after launch. It's semantic HTML, correct heading structure, clean URLs, fast page loads, and structured data — all decisions that happen at build time. We build it right from the start.

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How we approach it

Retro-fitting SEO onto a badly-built site is expensive and often impossible without rebuilding. Crawl errors, JavaScript-rendered content that Googlebot can't see, missing hreflang, bloated JS bundles — these are build decisions, not afterthoughts.

01
Technical audit (existing sites)
Crawlability, indexability, Core Web Vitals, schema markup, hreflang, canonical tags. We map what's broken before we touch anything.
02
On-page structure
Correct heading hierarchy, semantic HTML5 elements, meta tags, og:image generation, keyword-mapped title templates. The basics done properly.
03
Performance & Core Web Vitals
LCP < 2.5s, INP < 200ms, CLS < 0.1. Next.js Image, font subsetting, JS code-splitting, CDN configuration — real numbers, not just Lighthouse scores.
04
Structured data & rich results
JSON-LD for Organisation, Service, FAQPage, BreadcrumbList, BlogPosting. More surface area in SERPs, more clicks per impression.
What's included
Technical SEO foundations

robots.txt, XML sitemap, canonical tags, hreflang for multi-locale sites — wired up correctly at build time, not as a plugin.

Core Web Vitals optimisation

LCP, INP, CLS — measured with real field data. Optimised at the stack level: Next.js Image, CDN, font strategy, JS splitting.

Structured data (JSON-LD)

Schema.org markup for rich results: Organisation, Service, FAQPage, BreadcrumbList, BlogPosting. Validated against Google's Rich Results Test.

Multi-locale hreflang

Correct hreflang implementation for en/fr/de with x-default. Avoids the duplicate-content penalty that trips most international sites.

Content architecture

Hub-and-spoke page structure, internal link strategy, keyword-mapped headings. The structure that lets good content rank.

SEO audit reports

Written audit with findings prioritised by impact. Clear explanation of what's wrong and why — not just a list of red flags.

Common questions

We do intent mapping and on-page structure — the technical and architectural side. For deep keyword research and content strategy at scale, we recommend pairing us with a specialist content consultant.

Technical fixes can show impact in weeks. Ranking improvements from content and links take 3–6 months typically. We'll tell you what to expect for your specific situation.

Yes. Every site we build includes SEO foundations: semantic HTML, meta tags, sitemap, structured data, og:image, Core Web Vitals targets. It's not an add-on.

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